"Pattern Recognition," from 2003, tells the story of Cayce Pollard, a New Yorker who travels the world telling companies what the next "it" thing will be due to her sixth sense for trends. Cayce knows what products are going to catch on before they really break into mainstream culture. Brands and logos truly effect her -- Prada, Tommy Hilfinger, Disney ... they all make her ill. She has to cut the labels out of her own clothing so that she can actually put them on.
Engrossing, fascinating look at advertising and marketing and its affects on society.
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